The PGT® brand has been
re-envisioned for the next era.
A refreshed look, tagline, and message puts a bigger spotlight on the transformative benefits of our entire portfolio of products offers homeowners. As the industry leader in high-performance glass technology for over 40 years, PGT® is poised to further expand within the marketplace for long-term success with you, our partners.
A bolder focus
Lifestyle benefits built on innovation
For decades, PGT has pioneered the window and door industry with technologically innovative products. Our update expands the appeal of our brand with bold visuals and messaging that puts a sharp focus on the outstanding advantages of our entire product portfolio. When you offer PGT®, you give homeowners the opportunity to experience: better security, sound abatement, energy efficiency, and more.
We are perfectly positioned to build exciting campaigns around upcoming product launches and offerings while continuously emphasizing the everyday home-life benefits of our windows and doors, including ENERGY STAR® options.
message
A message that emphasizes
simplicity and value
Our new tagline, “That’s the freedom of PGT®,” encapsulates the value and simplicity we bring to daily life. Together with you, we equip homeowners to live how they want and where they want with unmatched advantages and elevated lifestyle experiences, like peace of mind, control, security, timeless style, comfort, and privacy. That freedom is extended to you, our partners, via simple processes and customer service designed to make doing business with us easier.
The emphasis of our message moving forward is
how PGT® advances:
Technology and Innovation
Lifestyle and Freedom of Choice
Investment in Home, Self, and Future value
Overall Simplicity
Watch the new commercials
Service centered
Always committed to you
At PGT®, our partners are our priority — and this brand refresh is part of our commitment to expanding market opportunities to create more success for you and your business. As we embark together on a new era of the PGT® brand you’ve known and trusted for decades, our original values remain and our dedication to your increased sales, growth, and product education is stronger than ever.
We strive to offer the highest quality products, marketing, and service in our industry, so you can provide the same to your customers.
Visual
Logo
The refreshed logo conveys strong leadership and dependability. The weight of the solid shapes delivers a modern timelessness that is bold yet streamlined while the open spaces inside each letter represent a coming together of components to create window and door frames. The PGT® blue remains but in a brighter form to reinforce our core brand pillars as we transition to this new identity.
Color
Our colors evoke the optimism of our brand and the ability of our products to bring beauty, effortless protection, and peace of mind to homeowners. PGT® blue is now brighter than before, representing our continued evolution as a brand. Our secondary colors complete the story.
Typography
Streamlined and highly legible, Messina Sans creates a sense of authority and trust. It is modern, consistent, and accessible – just like our products.
Assets
Assets designed for you
Streamlined and highly legible, Messina Sans creates a sense of authority and trust. It is modern, consistent, and accessible – just like our products.
PGT® Rebrand assets
A rebate to kick things off
Adding to the excitement of the new PGT® look and feel, we’re also offering one of our best deals ever on our WinGuard® collection. This deal works in conjunction with Florida’s tax holiday, which means your customers can receive money back on all windows and doors, and pay 0% sales tax. Offer is good until July 31, 2023. Learn more about it by downloading the Rebate Sell Sheet below.
Questions
Do you have questions? We are here to help. Please reach out to your sales representative.
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